Sweet Happenings

Here’s the stuff you’ll want to know about.

8 May in Sweet News

Sweet @ Music Biz Conference

…We have a concrete answer for every step of the journey for an anyone trying to create more meaningful interactions with their fan base.

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15 April in Sweet News

More of What You Want

Harnessing the power of block-chain technology to ask simple questions that compound to big results.

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29 March in Sweet News

Rewards = Habit

When you pick up your phone, it’s likely that there are a few key apps you’ll open first. That’s because a combination of your lifestyle and those apps have done an effective job of creating a habit.

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24 February in Sweet News

How a Nine-year-old Sang Karaoke with a Superstar

On February 7th, in Mexico city, a nine year old girl entered the compound of Universal Music Mexico, spontaneously climbed on stage with international superstar: Jorge Blanco, and sang karaoke. Read more…

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3 February in App Updates

Stream Music, Earn Sugar

Sweet members can now earn Sugar streaming songs on the Spotify mobile app. All you have to do is connect your Spotify account in Sweet, and any song you stream by an artist that’s part of Sweet will translate into cold hard sugar tokens. Read more…

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21 January in Brand Additions

Rebel Child, Tenille Arts Joins Sweet

We’re excited to say that Tenille Arts has joined Sweet. Her story is a country classic: Born and raised in a small town on the western prairie. Her voice is pure emotion. Her music, well… you are going to love “I Hate This”. Read more…

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21 November in Sweet News

Sweet Announces EVP of Loyalty & Partnerships

When you are on a mission to transform loyalty and rewards-based marketing with a revolutionary platform, you need people who are as passionate about motivating audiences and consumers to action as you are… enter Barry Berkowitz. Read more…

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19 October in Sweet News

Sweet Partners with Rock the Vote

Sweet is partnering with Rock the Vote to fuel and boost voter engagement by rewarding people with Sugar for taking meaningful actions that encourage, educate and engage people about voting in the midterm elections. Read the entire Press Release

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18 October in Sweet News

Sweet Featured in Forbes

Forbes published an article about how Sweet’s fan engagement and rewards platform recognizes loyalty with Sugar. We’re exited about the press and about the impact Sweet is having… Read more.

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17 September in Fan Engagement

Don’t Underestimate the Element of Surprise

The element of surprise keeps us on our toes, and speaking of the element of surprise, last week was an epic week for the unexpected and the astonishing with Sir Paul McCartney pulling off a secret show in Grand Central Station and Eminem dropping a surprise album. And fans can’t get enough. Read more…

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31 August in Fan Engagement

#1 Fans

Without fans, a band could put on a show, but no one would be there to hear them play. Without fans, a baseball team could play their biggest rival, but the win wouldn’t be the same without a stadium full of their ravenous fans. Read more…

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21 August in Fan Engagement

How a Blue Water Bottle Lit Up a Fan Community

Time and time again, we’ve seen fans respond to access, and access in this case meant an exclusive fan reward in the form of a blue water bottle… Read more.

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15 August in Sweet News

Sweet Featured on MarTech Today

Over the Summer, Sweet CEO, Tom Mizzone had the opportunity to sit down with Barry Levine of Martech Today. Read more…

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13 August in App Updates

You’re Going To Love Surveys

Fans can earn Sugar in all sorts of ways – there are hundreds of actions available on the Sweet Social Loyalty Platform, but SURVEYS- we’ve been chomping at the bit to roll out Surveys. Read more…

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30 July in Fan Engagement

Fans Are Sweet

Contests and giveaways on Instagram, hashtags on Twitter, promoting posts on Facebook, etc. – there are reasons why brands use these social tools so often… Read more.

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24 July in Fan Engagement

Experiences Ignite Fan Engagement

The competition is fierce. Everything out there is competing for your fans – their time, their attention, their money, their ears, eyes, heart and soul. And you would love them to listen, watch, buy or just like a post or make a comment. Read more…

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15 June in Sweet News

Token Revolutionizing Loyalty

Sugar has been redefining what fan loyalty is all about. Brands, bands, artists and influencers have been rewarding their fans with Sugar for the micro actions they take everyday… Read more.

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11 June in Sweet News

Crypto Expert Max Keiser Joins Sweet

New York, NY (June 12, 2018) – Sweet (sweet.io), a fan based community and loyalty rewards marketplace which has a growing list of artists and brands as partners, most recently the Black Eyed Peas, has appointed Max Keiser, a prominent leader in the cryptocurrency and blockchain industry, as its economic advisor.

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28 May in Brand Additions

Welcome Black Eyed Peas

In conjunction with the release of new single “Ring The Alarm”, the Black Eyed Peas have announced the launch of their new website in partnership with Sweet, where fans can earn a digital token called Sugar, for performing meaningful social and user actions on behalf of the Peas. Read more…

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1 January in App Updates

Sweet 2.0 Released

Fully tokenized experience, powered by Sugar, Sweet wallet enabled on all client sites Sweet wallet enabled at my.sweet.io/wallet, Upgraded desktop and mobile interface, Socially mining of Sugar tokens enabled for users completing tasks Sugar token now used for reward redemptions and monetization features, Upgrade to Angular 5. Read more…

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26 November in Sweet News

Fan Loyalty Reimagined

Sweet Launches Sugar, a thoughtful approach to a digital token. By the end of 2017 (which is quickly approaching) initial coin offerings (ICOs) will have raised $3 billion or more. Companies armed with little more than a website, a novel idea and a white paper are generating millions, sometimes in a couple of hours…. A message from Tom Mizzone, CEO of Sweet.

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13 November in Brand Additions

Welcome Chris Webby

We are excited to announce that rapper Chris Webby has joined Sweet’s Social Marketplace! A Connecticut native managed by Nick Lippman of Lippman entertainment, Chris Webby has received over 75 million streams on SoundCloud, 88 million streams on Spotify, and 101 million streams on YouTube. Webby’s unconventional style combined with his refusal to give in to trends in the rap community results in a unique, never-heard-before sound, and keeps his fans craving more.

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18 October in App Updates

Sweet 1.5.3 Released

Sweet releases app version 1.5.3 to production: Features & Enhancements: iTunes and Spotify album art resolution updated to 600×600, Top Fans & Leaderboards can be optionally filtered from fan views, Additional anti-spam routing measures added to CRM platform, Implemented administrative user email notification for fan redemptions…

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how brands, artists, and agencies are using Sweet and Sugar to harness the social power of their fans.