Sweet Talks at Music Biz 2019

Sweet CMO Laith Murad speaks on the importance of engagement at Music Biz 2019

Music Biz is a premier annual conference in Nashville, TN that’s all about the music industry. The goal is to unite leaders from around the world around commerce, content, and creative communities. Sweet carried a strong presence as the business development and artist relations teams converged in Music City, and Sweet CMO Laith Murad participated as a panelist on the value of social and fan engagement.

The questions ranged from, “What social media platforms are the most important?” to “How do we create and cultivate authentic engagement for our artists?” Laith provided insight and a wealth of wisdom around what it means for artists to be authentic with their fans, and the importance of understanding how to best leverage metrics and data. As the social media landscape continues to evolve and algorithms keep changing, we are committed to returning power back to the fans and artists and how they use these tools.

The beauty of what Sweet is doing is found in the reality that we have a concrete answer for every step of the journey for an anyone trying to create more meaningful interactions with their fan base. Key takeaways from the conference include enriched existing partnerships, a host of new opportunities for artist and brand partnerships, and overwhelmingly positive feedback regarding the Sweet app at every turn.

We continue to march towards app launch, and weeks like this one in Nashville confirm that we’re on to something transformative. Get ready — the Sweet app is coming!