Sweet Announces New EVP
of Loyalty & Partnerships
Barry Berkowitz is an Invaluable Addition to our Leadership Team
When you are on a mission to transform loyalty and rewards-based marketing with a revolutionary platform, you need people who are as passionate about motivating audiences, consumers, and fans as you are… enter: Barry Berkowitz. Sweet has named Barry as our EVP of Loyalty and Partnerships, and he has joined the growing team at our LA office.
We are so excited about the addition of Barry– he comes to us from PrizeLogic, a company known for creating and deploying interactive promotions for brands like Pepsi, Coors Lite, T-Mobile, and 7-Eleven.
At PrizeLogic, he was Managing Director and Chief Strategist, focused on engaging audiences and consumers by creating campaigns that answered the question: What’s in it for me? Doesn’t that sound like a perfect fit!
Barry brings a wealth of experience in the tech, live-event, loyalty,
and promotions sectors, and we’ve enjoyed watching him jump right
in here at Sweet. Last week, Barry spoke at FestForums on the topic
of brands making the most of their festival sponsorships, and he had the opportunity to talk about the ways that brands and festivals like LOCKN’ and Moonrise are using Sweet to engage and energize fans. Join us in welcoming Barry to Sweet!