Welcome Black Eyed Peas

Peas’ launch Sweet powered by the Sugar Token.

Welcome Black Eyed Peas!


In conjunction with the release of new single “Ring The Alarm”, the Black Eyed Peas have announced the launch of their new website in partnership with Sweet, where fans can earn a digital token called Sugar for performing meaningful social and user actions on behalf of the Peas.

Together the Peas and Sweet are creating the first, open global economy where artists, performers, talent and brands can reward their fans and users with ‘Sugar Tokens’ – a ‘social spendable value’ – for performing social actions and engaging in digital activities which in turn provide benefit to the artists and performers. On the Sweet platform, fans and users earn Sugar Tokens directly from the Black Eyed Peas for undertaking actions that get their message out. Users can then redeem Sugar for exciting rewards, often cool and unique experiences not available anywhere else, such as VIP access, exclusive content, meet and greets, and shout-outs – all in an exciting open global marketplace.

Fans are invited to register for a Sweet wallet directly at www.blackeyedpeas.com, and jump right into the social action.

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